Remote Intern | Summer 2018
ANATO is a sustainable skincare startup that prides itself on ingredients sourced from organic, fair trade, regenerative farms and zero waste packaging. The company goes beyond advertising for their products on social media by hoping to educate their followers on sustainability. The CEO Celine Jennison performs DIY workshops so consumers understand how their products are made and how to make them at home. ANATO approaches sustainability with a circular systems design in all aspects of business and production.
designed flyers and business cards for advertising at local events
edited photos for the website
designed icons for the Instagram account
designed the labels on product packaging and optimized efficiency in the packaging system
researched topics on regenerative agriculture and plastic waste to educate the public through hand-drawn infographics
assisted in branding the startup through social media
creative work | craft show flyer and business cards:
creative work | instagram highlight icons:
Sea | Surf
These Instagram highlight icons utilize ANATO's signature orange color and leaf to personalize and unify their branding. Each icon was hand-drawn on Illustrator and Photoshop.
creative work | infographics:
creative work | packaging labels:
Labels for ANATO skincare reflect the minimalist and natural earthy aesthetic of its products. I created labels for 18 products, most of which required a wrap around, sleeve, or card design. ANATO’s products include three different types of sustainable packaging: recyclable/compostable, reusable, or no packaging at all to minimize plastic waste. The wrap around labels are held together by a strip of natural latex glue. Since ANATO is still at the beginning stages of the startup phase, all the labels are printed, hand cut, and attached without an official manufacturer. The layout of product labels for printing had to maximize efficiency and minimize waste. For more product photos, visit anatolife.com.
Product labels (front and back) formatted for print
Printed labels cut and pasted onto products
Note: The pages are not oriented correctly to reflect print, but to be easily read. The "Wild Wolves Deodorizer" utilizes the sleeve design, which accounts for the necessary rubber band to seal the container. The product photos listed on the bottom and on the company website have old labels without finalized revisions.
Microplastics caption (for Instagram): Plastics disintegrate into smaller particles, microplastics. The large surface area of these tiny particles acts as a magnet for toxins (toxic chemicals like PCBs and DDTs—chemicals linked to endocrine disruption and even cancer). Scientists have found that plankton ingest these microplastics, which leads to bioaccumulation as we move up the food chain.
Permaculture caption (for Instagram): ANATO is a proud supporter of regenerative agriculture and zero waste gardens! Chickens are a great addition to small or large designs. We have taken into consideration cover crops, companion planting, and suitable plant pairings for free-range chickens. Feel free to explore outside of these options and let us know what’s in your zero waste garden!
My experience at ANATO as a full-time, remote intern was educational, in both sustainability awareness and personal development. Communication from both parties was especially important in optimizing my work quality and efficiency. For a week in July, I had to opportunity to work in Santa Cruz, CA in person and felt more fulfilled. For improvements, I wish I could have made more infographics to be used for educational purposes.